General Overview:
It is the responsibility of the sales manager or sales supervisor to achieve profitability by increasing monthly and annual sales. This responsibility can only be fulfilled through studying, analyzing, and monitoring key performance indicators (KPIs) for sales. This program is designed to equip participants with the skills to monitor and analyze sales data and develop key performance indicators for sales management, enabling them to evaluate and diagnose the current situation and develop a plan to increase sales. The program relies on practical cases and real-life examples to help participants acquire new experiences and skills.
Who is this course for:
– Sales managers in companies
– Sales supervisors in companies
– Sales planning professionals in companies
– Entrepreneurs and business owners
Topics to be covered:
– The importance of measurement and its relationship with planning
– Understanding key performance indicators
– Benefits of using key performance indicators for companies
– Negative effects of not using key performance indicators
– Characteristics of key performance indicators for sales
– Utilization of key performance indicators in sales management
– Types of key performance indicators for sales
– Key performance indicator tree
– Practical case: Designing a key performance indicator tree for sales
– Methodology for developing key performance indicators for sales
– Stakeholders benefiting from the use of key performance indicators for sales
– Practical application cases
